Loren Cites Power of Creative Advertising Geared Toward Disaster Risk Reduction

July 31, 2014

Advertisers’ powerful and inspiring messages that are crafted toward reducing risks from disasters go a long, long way in saving lives and mitigating huge economic losses that come with disasters.
 
Speaking before hundreds of advertisers representing different companies, Senator Loren Legarda asked the audience to consider the positive impact on the nation of even a small portion of the huge amount of money that annually goes to advertising.
 
She cited that for 2013, a big media monitoring company has calculated the total […]

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Legarda: Industries Should Innovate, Go Green to Adapt to Climate Change

July 31, 2014

Senator Loren Legarda today said that the corporate sector should innovate towards sustainability and green development, or continue to face the growing threats of climate change.
Speaking before more than a hundred advertisers representing different companies, Legarda named industries, such as building and construction, finance, and food and beverage, which are threatened by risks posed by environmental trends.
“In general, climate change affects operating costs, markets for products and availability of raw materials, and the changing weather patterns and extreme weather events […]

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Legarda Joins Muslims in Celebrating Eidul Fitr

July 29, 2014

Senator Loren Legarda expressed solidarity with Filipino Muslims as she enjoined all Filipinos, regardless of religious and spiritual beliefs, to share in the celebration of Eidul Fitr.
 
Legarda, author of RA 9177 also known as the Act Declaring Eidul Fitr a National Holiday, emphasized the value of Eidul Fitr, the Muslim Feast of Sacrifice, as a way to remind the nation of the need for peace and unity.
 
“I join our Muslim brothers and sisters in celebrating the Eidul Fitr. I encourage […]

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Loren pushes advocacy through SONA outfit

July 28, 2014

MANILA, Philippines – Senator Loren Legarda goes for fashion with a cause. Setting extravagance aside and pushing her advocacy forward, the senator graced the SONA red carpet wearing a traditional Mandaya outfit to commemorate the recent inscription of the Mt. Hamiguitan Range Wildlife Sanctuary in Davao Oriental as a UNESCO World Heritage Site.
“My outfit represents two advocacies closest to my heart–environmental protection and heritage preservation,” the senator, chairperson of the Senate Committee on Cultural Communities, said.
The attire, embroidered with geometric […]

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Legarda Celebrates UNESCO Inscription of Mt. Hamiguitan in SONA Outfit

July 27, 2014

As a tribute to the recent inscription of the Mt. Hamiguitan Range Wildlife Sanctuary in Davao Oriental as a UNESCO World Heritage Site, Senator Loren Legarda will be wearing a traditional Mandaya outfit at the President’s State of the Nation Address (SONA).
 
Legarda, Chair of the Senate Committee on Cultural Communities, said she wants to further promote her advocacies through the garments she will wear at the President’s SONA.
 
“My outfit represents two advocacies closest to my heart—environmental protection and heritage preservation. […]

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