From Loom to Law: Legarda weaves culture and economy at NACF 2025

Senator Loren Legarda led the opening ceremony of the 2025 National Arts and Crafts Fair (NACF) on October 24 at SM Megamall, reaffirming her commitment to Filipino creativity, cultural preservation, and inclusive economic growth.

Now in its 8th edition, the NACF has become a vital national platform for over 300 artisans from across the country, showcasing indigenous textiles, handcrafted accessories, and sustainable materials. From the Abel weaving of Abra to the Patadyong of Antique and the beadwork of Zamboanga, each piece reflects the living heritage of the Filipino people.

“It fills me with pride and joy to be here once again among our local artists, artisans, and cultural workers. The National Arts and Crafts Fair has always been close to my heart because it brings together the spirit, skill, and stories of the Filipino people.” Legarda said.

Legarda recalled the fair’s founding in 2016, driven by a clear mission: “to give our artisans a place where they could showcase their talent and reach more people.” Today, the four-term senator said, the NACF stands as “one of the strongest symbols of Filipino creativity and pride.”

As Chairperson of the Senate Committee on Culture and the Arts, Legarda emphasized the vital link between culture and economy, citing key laws she championed that continue to shape the country’s creative landscape. The National Cultural Heritage Act (Republic Act 10066), which she authored and co-sponsored, strengthened the preservation of historic sites, artworks, and traditions. The Magna Carta for MSMEs (Republic Act 9501), which the senator authored and principally sponsored, expanded access to training, finance, and markets for small entrepreneurs. The Philippine Creative Industries Development Act (Republic Act 11904), which she authored, institutionalized support for artists, designers, and creative entrepreneurs by creating spaces for learning, collaboration, and growth.

“When we support our artisans, we protect our heritage while helping families and communities build better lives. Creativity is not only a cultural asset but also an economic one.” Legarda said.

The senator also honored the country’s master artisans and Gawad sa Manlilikha ng Bayan or GAMABA awardees, calling them “living treasures” who “carry the wisdom of generations.” Legarda stressed the importance of sustaining programs like the Schools of Living Traditions (SLTs) to ensure that indigenous knowledge is passed on.

“Our artisans show us that culture is alive. It is not locked in the past. It evolves as new generations add their own imagination and interpretation. Every creation here is both a tribute to our heritage and a promise for the future.” Legarda explained.

Legarda expressed gratitude to the Department of Trade and Industry (DTI), led by Secretary Cristina Roque, and to partner agencies, such as the National Commission for Culture and the Arts (NCCA) and the Design Center of the Philippines, for helping to turn cultural expression into a sustainable livelihood.

“Our challenge now is to make culture a shared mission. We must include the arts and crafts in education, tourism, and community planning. We must make our artisans visible not just in fairs like this, but in our daily lives.” Legarda urged.

“To our artisans here today, thank you for your hard work and heart. You are our storytellers and teachers. You show us that creativity is not just about beauty. It is also about resilience, hope, and love of country. The NACF is not only a showcase of handmade products. It is a celebration of our nation’s soul.” The senator concluded.

The fair runs from October 23 to 29, 2025 at Megatrade Halls 1-3 of SM Megamall in Mandaluyong City. (30)