Legarda supports Halal-Friendly Philippines Pavilion at 3rd Travel Sale Expo 2025

Senator Loren Legarda, Chairperson of the Senate Committee on Culture and the Arts and a steadfast advocate of inclusive and sustainable development, expressed her strong support for the Halal-Friendly Philippines Pavilion at the 3rd Travel Sale Expo (TSE) 2025.

The Pavilion brings together an array of Halal-certified products and services proudly developed by Filipino micro, small, and medium enterprises (MSMEs). It serves as a vital platform to elevate local enterprises into the mainstream of tourism, wellness, and global trade. Legarda emphasized that Halal-friendly initiatives are not only responsive to the cultural traditions of Muslim Filipinos and the rapidly expanding international Muslim travel market, but also embody standards of safety and quality assurance that resonate with consumers of every background.

“Halal is a forward-looking standard that enhances our competitiveness across industries,” Legarda said. “By supporting our MSMEs to meet these benchmarks, we enable them to enter international supply chains, open new export markets, and generate more jobs for our people. This is both cultural diplomacy and economic strategy, strengthening our standing in global tourism while deepening inclusivity at home.”

Legarda also stressed that supporting Halal initiatives advances the country’s compliance with international market requirements, ensuring that Filipino products can compete in regions where Halal certification is a prerequisite for trade access. Such initiatives also position the Philippines as a preferred destination for global travelers seeking accessibility, diversity, and respect.

The 3rd Travel Sale Expo (TSE) runs from September 26 to 28, 2025, at the Megatrade Halls of SM Megamall, Mandaluyong City. The event is staged by the Global Tourism Business Association and OneKlik Events Management Services in partnership with the Industry Development and Investment Promotions Division of Department of Trade and Industry (DTI) Halal Project Management Office, the Boracay Malay Aklan LGU Tourism, Tourism Malaysia Manila, the Malaysia Embassy Manila, and the Philippine Retirement Authority (PRA), and is co-presented and supported by the Department of Tourism (DOT). (30)

Legarda, suportado and Halal-Friendly Philippines Pavilion sa 3rd Travel Sale Expo 2025

Ipinahayag ni Senadora Loren Legarda, Chairperson ng Senate Committee on Culture and the Arts at matatag na tagapagtaguyod ng inklusibo at napananatiling kaunlaran, ang kanyang buong suporta para sa Halal-Friendly Philippines Pavilion sa 3rd Travel Sale Expo (TSE) 2025.

Tampok sa Pavilion ang iba’t ibang Halal-certified na produkto at serbisyo na ipinagmamalaki ng mga Pilipinong micro, small, and medium enterprises (MSMEs). Ito ay nagsisilbing mahalagang plataporma upang maitaas ang mga lokal na negosyo sa turismo, kalusugan, at pandaigdigang kalakalan. Binigyang-diin ni Legarda na ang mga Halal-friendly na inisyatiba ay hindi lamang tugon sa kultural na tradisyon ng mga Muslim na Pilipino at sa mabilis na lumalawak na pandaigdigang Muslim travel market, kundi sumasalamin din sa mga pamantayan ng kaligtasan at kalidad na kaayon ng lahat ng konsumer anuman ang kanilang pinagmulan.

“Ang Halal ay isang makabagong pamantayan na nagpapalakas ng ating kakayahang makipagsabayan sa iba’t ibang industriya,” wika ni Legarda. “Sa pamamagitan ng pagtulong sa ating MSMEs na maabot ang mga pamantayang ito, nabibigyan natin sila ng pagkakataong makapasok sa pandaigdigang supply chains, makapagbukas ng bagong pamilihan para sa export, at makalikha ng mas maraming trabaho para sa ating mga kababayan. Ito ay parehong porma ng cultural diplomacy at estratehiyang pang-ekonomiya na nagpapalakas sa ating posisyon sa pandaigdigang turismo habang pinapalalim ang inklusibidad dito sa ating bansa.”

Binigyang-diin din ni Legarda na ang pagsuporta sa mga Halal na inisyatiba ay nagsusulong ng pagsunod ng bansa sa international market requirements upang matiyak na makakasabay ang mga produktong Pilipino sa mga rehiyong nangangailangan ng Halal certification bilang pangunahing kondisyon ng pagpasok sa kalakalan. Pinoposisyon din ng mga ganitong inisyatiba ang Pilipinas bilang isang pangunahing destinasyon para sa mga pandaigdigang manlalakbay na naghahanap ng aksesibilidad, pagkakaiba-iba, at paggalang.

Nagsimula ang 3rd Travel Sale Expo (TSE) at matatapos ssa Setyembre 28, 2025, sa Megatrade Halls ng SM Megamall, Lungsod ng Mandaluyong. Ang naturang kaganapan ay inorganisa ng Global Tourism Business Association at OneKlik Events Management Services katuwang ang Industry Development and Investment Promotions Division ng Department of Trade and Industry (DTI) Halal Project Management Office, ang Boracay Malay Aklan LGU Tourism, Tourism Malaysia Manila, Embahada ng Malaysia sa Maynila, at ang Philippine Retirement Authority (PRA). Katuwang at sumusuporta rin dito ang Department of Tourism (DOT). (30)